NiCE
2025brandingdesign toolgenerative designrealtime
A new identity for a global organization, leading the way in AI powered customer experience. As part of the rebrand, a generative design tool was created.
This generative tool allows the creative team at NiCE to create static images as well as looping videos in different formats and on-brand colour palettes.
Links:
Building a generative gradient tool
This generative tool allows the creative team at NiCE to create static images as well as looping videos in different formats and on-brand colour palettes.
Links:
Building a generative gradient tool
Bio
Andy Duboc (b. 1988 in Paris, France) is a French digital artist and designer who uses code to express his creative vision.
He graduated in 2013 with a Master of Science from Université Lyon 2, France, and worked in the video game industry for almost 10 years thereafter.
Shifting his focus to explore the possibilities of crafting digital imagery and motion using code, he aims to create visuals that are constantly evolving and dynamic.
He founded 
procedural, a studio dedicated to creative practice, prototyping and emerging design.
Exhibitions
2025
cornell_Box
Bideotikan
MIRA
Layer
DEMO Festival
2024
RGB
Unity in Variety
Minimal
2023
GENERATIVE
Responsive Dreams
2022
DEMO Festival
2020
FRAMED
2019
Design In Motion Festival
MAPP_MTL