IBM watsonx
2024AIgenerative designrealtimeunity


Interactive experience for IBM watsonx. Presented during IBM Think 2024.
Client: IBM Blue Studio
Agency: FIELD.IO
Executive Creative Direction:
Marcus Wendt
Creative Lead:
Jack Grafton
CGI Creative Director:
Antar Walker
Technical Direction:
Jonas Otto
Creative AI Engineer:
Casper Wortmann
Creative Developer:
Guido Schmidt, Daan Rongen, Andy Duboc
Executive Producer
Sinéad McCarthy
Producer:
Kerem Demirayak
Lead Digital Artist:
Julien Bauzin
Experiential Designer:
Max Palmer
3D Design:
Alexander Hahn, Lukas Rafik Mayer
Creative Technologist:
João Fonseca
Motion Designer:
Marcel Piekarski
Developer:
Owen Hindley, Toby Harris
Agency: FIELD.IO
Executive Creative Direction:
Marcus Wendt
Creative Lead:
Jack Grafton
CGI Creative Director:
Antar Walker
Technical Direction:
Jonas Otto
Creative AI Engineer:
Casper Wortmann
Creative Developer:
Guido Schmidt, Daan Rongen, Andy Duboc
Executive Producer
Sinéad McCarthy
Producer:
Kerem Demirayak
Lead Digital Artist:
Julien Bauzin
Experiential Designer:
Max Palmer
3D Design:
Alexander Hahn, Lukas Rafik Mayer
Creative Technologist:
João Fonseca
Motion Designer:
Marcel Piekarski
Developer:
Owen Hindley, Toby Harris
Bio
Andy Duboc (b. 1988 in Paris, France) is a French digital artist and designer who uses code to express his creative vision.
He graduated in 2013 with a Master of Science from Université Lyon 2, France, and worked in the video game industry for almost 10 years thereafter.
Shifting his focus to explore the possibilities of crafting digital imagery and motion using code, he aims to create visuals that are constantly evolving and dynamic.
He founded
procedural, a studio dedicated to creative practice, prototyping and emerging design.
Exhibitions
2025
cornell_Box
Bideotikan
MIRA
Layer
DEMO Festival
2024
RGB
Unity in Variety
Minimal
2023
GENERATIVE
Responsive Dreams
2022
DEMO Festival
2020
FRAMED
2019
Design In Motion Festival
MAPP_MTL
