AtkinsRéalis
2023brandingdesign toolgenerative designrealtime
A bold new identity for a global design & engineering organization.
To empower creatives and designers working across the world, a bespoke tool was created to generate infinite unique combinations of visuals to be used in both static and motion applications.
To empower creatives and designers working across the world, a bespoke tool was created to generate infinite unique combinations of visuals to be used in both static and motion applications.
Client: AtkinsRéalis
Agency: Interbrand
Creative Director:
Adam Johnson
Design Director:
Ed Andrews
Senior Designer:
Maria José Arias
Designer:
Lottie Evelyn
Motion:
Martin Cadwallader & Richard Coldicott
Senior Client Director:
Mandy Bray
Senior Client Manager:
Alexis Datin
Associate Director Strategy:
Kritika Singh
Senior Strategy Director CX:
Daniel Keller
Strategy Director CX:
Johnny Stafford
Production Director:
Graham Granger
Type foundry:
NaN
Creative coder:
Andy Duboc
Digital partners:
HYD & Investis
Ad agency partner:
Cossette
Signage partner:
Vi360
Agency: Interbrand
Creative Director:
Adam Johnson
Design Director:
Ed Andrews
Senior Designer:
Maria José Arias
Designer:
Lottie Evelyn
Motion:
Martin Cadwallader & Richard Coldicott
Senior Client Director:
Mandy Bray
Senior Client Manager:
Alexis Datin
Associate Director Strategy:
Kritika Singh
Senior Strategy Director CX:
Daniel Keller
Strategy Director CX:
Johnny Stafford
Production Director:
Graham Granger
Type foundry:
NaN
Creative coder:
Andy Duboc
Digital partners:
HYD & Investis
Ad agency partner:
Cossette
Signage partner:
Vi360
Bio
Andy Duboc (b. 1988 in Paris, France) is a French digital artist and designer who uses code to express his creative vision.
He graduated in 2013 with a Master of Science from Université Lyon 2, France, and worked in the video game industry for almost 10 years thereafter.
Shifting his focus to explore the possibilities of crafting digital imagery and motion using code, he aims to create visuals that are constantly evolving and dynamic.
He founded 
procedural, a studio dedicated to creative practice, prototyping and emerging design.
Exhibitions
2025
cornell_Box
Bideotikan
MIRA
Layer
DEMO Festival
2024
RGB
Unity in Variety
Minimal
2023
GENERATIVE
Responsive Dreams
2022
DEMO Festival
2020
FRAMED
2019
Design In Motion Festival
MAPP_MTL