IBM Masters
2025AIData Visualizationrealtime
Interactive experience created for IBM in collaboration with Augusta National and the Masters.
The experience allows users to explore 9 years of data, covering 289 players and 266,939 shots across the Augusta golf course.
I contributed to look development, rendering, and overall performance optimization, including tree impostor generation and integration, occlusion culling, and distance-based LOD for shot trails.
The experience allows users to explore 9 years of data, covering 289 players and 266,939 shots across the Augusta golf course.
I contributed to look development, rendering, and overall performance optimization, including tree impostor generation and integration, occlusion culling, and distance-based LOD for shot trails.
Client: IBM
Agency: FIELD.IO
Creative Direction:
Mike Hughes
Technical Direction:
Jonas Otto
Production:
Kerem Demirayak
Development:
Guido Schmidt
Marc Winklhofer
Andrew Nelson
Faye Scouler
Fabian Tjoe-A-On
Claus Helfenschneider
João Fonseca
Andy Duboc
Andrea Zucchetti
Chelsi Goliath
Design:
Max Palmer
Nike Kuschick
Betty Lu
3D Design:
Julien Bauzin
Riccardo Torresi
Max DXMIQ
Matei Bacanu
Tiago Pires
Physical Engineering:
Jan Bernstein
Mickey van Olst
Sound Design:
Jamie Teasdale
Agency: FIELD.IO
Creative Direction:
Mike Hughes
Technical Direction:
Jonas Otto
Production:
Kerem Demirayak
Development:
Guido Schmidt
Marc Winklhofer
Andrew Nelson
Faye Scouler
Fabian Tjoe-A-On
Claus Helfenschneider
João Fonseca
Andy Duboc
Andrea Zucchetti
Chelsi Goliath
Design:
Max Palmer
Nike Kuschick
Betty Lu
3D Design:
Julien Bauzin
Riccardo Torresi
Max DXMIQ
Matei Bacanu
Tiago Pires
Physical Engineering:
Jan Bernstein
Mickey van Olst
Sound Design:
Jamie Teasdale
Bio
Andy Duboc (b. 1988 in Paris, France) is a French digital artist and designer who uses code to express his creative vision.
He graduated in 2013 with a Master of Science from Université Lyon 2, France, and worked in the video game industry for almost 10 years thereafter.
Shifting his focus to explore the possibilities of crafting digital imagery and motion using code, he aims to create visuals that are constantly evolving and dynamic.
He founded 
procedural, a studio dedicated to creative practice, prototyping and emerging design.
Exhibitions
2025
cornell_Box
Bideotikan
MIRA
Layer
DEMO Festival
2024
RGB
Unity in Variety
Minimal
2023
GENERATIVE
Responsive Dreams
2022
DEMO Festival
2020
FRAMED
2019
Design In Motion Festival
MAPP_MTL